The Broker’s Blueprint for Leveraging ChatGPT in Your Business

Do you constantly find yourself buried under loan applications, drowning in compliance documents, and chasing after leads through a bunch of emails? Most of the time, it feels as if you’re also the compliance officer, the sales team, and the admin staff all rolled into one. 

But what if technology could do more than just help you manage your emails? What if you could actually have a conversation with it, as you would with a colleague?

Artificial Intelligence, or AI, is the technology making this possible. Already a game-changer in sectors like healthcare, logistics, and customer service, AI can understand, learn, and respond in a way that goes beyond traditional software.

And just like these sectors, the mortgage broking industry is also keeping up with the latest tech trends to make your work easier! 

For example, Scribe AI automates repetitive documentation, freeing you up for more critical tasks. Tango AI offers interactive how-to guides and real-time analytics, making onboarding and process improvement a breeze. Nanonets leverages OCR technology to automate data capture, while ChatGPT serves as your versatile assistant for crafting everything from social media posts to lead generation pitches.

How ChatGPT Helps Brokers

In the mortgage broking business, effective communication is key. Whether it’s social media, blog posts, or direct client interactions, the way you convey your message can make or break a deal, but ChatGPT can be your go-to ally for quickly generating quality content.

But to get the most out of this tool, you need to know how to prompt it effectively. Here’s a general guide on crafting powerful prompts:

1. Context Setting: Start by giving ChatGPT a brief overview of your business, target audience, and the tone you want to set. The more context you provide, the more aligned the generated content will be.
   
2. Objective Clarification: Clearly state what you want to achieve with the content. Is it to inform, persuade, or entertain? This will guide the AI in generating content that meets your goals.
   
3. Prompt Crafting: When crafting your prompt, be as detailed as possible. Specify the format you want the content in, the key points you want covered, and any call-to-action you’d like to include.
   
   For example, instead of saying “Generate a blog post,” you could say “Generate a blog post about the pros and cons of fixed vs. variable mortgage rates, aimed at first-time homebuyers, in a conversational tone.” The more specific your prompt, the more targeted and useful the generated content will be.
   
4. Content Generation: Execute the prompt and let ChatGPT generate the content.
   
5. Feedback Loop: If the content is off, provide feedback to ChatGPT to refine future outputs. You can also provide additional context or clarify any ambiguities in your original prompt. This process helps ChatGPT understand your requirements better, improving the quality of future outputs. Over time, this enables you to fine-tune your interactions with ChatGPT, making the tool learn from the kind of content you want to produce.
   

Now that you have the essentials down, here’s how you can apply these steps to the specific areas of your business. Below are some sample prompts to help you build quality content:

Social Media Campaigns

For brokers, social media is a powerful tool for lead generation and client engagement. ChatGPT can help you craft posts that resonate with your target audience.

Sample Prompts for Creating a Social Media Post:

1. Context Setting: “I’m a mortgage broker focusing on first-time homebuyers. I want to create a series of social media posts that educate my audience about the home-buying process.”
2. Prompt Crafting: “Generate a social media post about the importance of credit scores for first-time homebuyers, in a conversational tone, including tips on how to improve it.”
3. Feedback Loop: “The tone is too formal; make it more conversational.”

Blog Posts

Blogs are an excellent way to establish yourself as an industry expert, and ChatGPT can assist in generating blog content that is both informative and engaging:

Sample Prompts for Creating a Quality Blog Post:

1. Context Setting: “I specialise in refinancing options for homeowners. I want to write a blog post that outlines the benefits of refinancing.”
2. Prompt Crafting: “Write an introduction for a blog post about the top 5 benefits of refinancing your home loan, aimed at homeowners who are considering refinancing, in an informative yet engaging tone.”
3. Feedback Loop: “The introduction is too long; condense it while keeping the key points.”

Marketing Capability Deck

A capability deck is your business’s portfolio. It’s a presentation that outlines your services, skills, and qualifications to showcase what you bring to the table for your potential clients or partners. Here are some items you would typically include in a capability deck:

What to Include:

• Introduction: Briefly introduce your company.
• Services: List the services you offer.
• Case Studies: Showcase your past work and highlight their results.
• Team: Introduce your key team members, if any.
• Testimonials: Include quotes from satisfied clients to build trust.
• Contact Information

Sample Prompts for Creating a Powerful Capability Deck:

1. Context Setting: “I offer a range of mortgage solutions for different needs. I want to create a capability deck to showcase my services.”
2. Prompt Crafting: “Create a slide that outlines the unique selling points of my adjustable-rate mortgage options, aimed at potential clients who are open to different mortgage plans, in bullet-point format.”
3. Feedback Loop: “The slide is too text-heavy; can we break it down into bullet points?”

Email Campaigns

Emails can be your direct line to both existing clients and new leads, and here’s how ChatGPT could help:

Sample Prompts for Creating Email Marketing Campaigns:

1. Context Setting: “I want to follow up with clients who have recently closed a loan with me. I want to ask for referrals.”
2. Prompt Crafting: “Draft an email that thanks the client for their business, asks if they know anyone else who is in the market for a mortgage, and includes a soft call-to-action to refer friends, all in a polite and appreciative tone.”
3. Feedback Loop: “The email sounds too pushy; make it more appreciative and less salesy.”

Lead Generation Pitches

Pitches and discovery calls are your chance to convert leads into clients! ChatGPT can help you craft pitches that hit the mark:

Sample Prompts for Creating Compelling Pitches:

1. Context Setting: “I’m meeting with potential clients who are looking to buy their first home.”
2. Prompt Crafting: “Generate a pitch that focuses on how I can simplify the home-buying process for first-time buyers, including a call-to-action to schedule a free consultation, in a persuasive yet non-pushy tone.”
3. Feedback Loop: “The pitch is good but it’s missing a call to action; add one.”

To truly scale your business, leveraging AI tools like ChatGPT is essential. And the best part? ChatGPT is continually evolving, with its premium subscriptions, regular updates, and plugins that make the platform even more powerful so you can always get the best out of it.

If you’re in for a deep dive on how AI and ChatGPT can revolutionise your business, talk to us and let’s discuss how you can make the most of this cutting-edge technology!